A Hybrid Summer Slam, Run End to End on EventTitans
The pandemic forced every event company to re-think how it planned, organised and marketed events — how to turn highly experiential in-person events into hybrid ones. BAR Event Group treated that as an opportunity, and took Summer Slam 2021 hybrid with EventTitans.
Event
Summer Slam 2021
Client
BAR Event Group
80/20
In-person to virtual split
200–50,000
Attendees per event
Crypto
Payment option enabled
About BAR Event Group
Before the pandemic, BAR Event Group hosted every kind of in-person event — red-carpet nights, social events and large conferences — for clients ranging from professional athletes to Fortune 500 CEOs. Their events run from 200 to 50,000 attendees.
Even after the pandemic struck they were determined to evolve Summer Slam 2021 into a hybrid experience: roughly 80% in-person attendees and 20% virtual.
The Challenge
Brooke Rabold, Chief Executive Officer of BAR Event Group, wanted creative ways to engage customers in a hybrid experience. Registration for a hybrid event had to feel as seamless as an in-person one, which meant a custom ticketing process — one that would cut post-event ticketing disputes, streamline registration and reduce administrative cost.
This particular client operates in the forex and crypto market, so they also needed a cryptocurrency payment option, plus the ability to discount crypto payments to encourage their use — which in turn reduced disputes.
The Solution
BAR Event Group needed this hybrid event to be equally high quality for in-person and virtual attendees.
Group Ticketing & Ticket Reassignment
An easy onboarding flow let buyers assign group tickets and resell them. Being able to reassign a ticket without help is crucial at large events — it saves administrative cost and, more importantly, the organiser's time.
Cryptocurrency Payments
Crypto payment was unlocked once the buyer uploaded their identification. If payment did not complete within eight hours the ticket was automatically released back for sale, so held inventory never went to waste.
Automated Cancellation & Refunds
A dedicated auto-cancellation page showed the policy in full. Based on the date of the request, the system automatically displayed the amount payable under BAR Event Group's own refund rules — and once the organiser approved, the ticket was cancelled immediately.
Support Before, During and After
So much happens while an event is being planned and executed that customer service tends to slide down the priority list. Here it was made the priority — and that is what made the event memorable for BAR Event Group and their attendees alike.
The Outcome
BAR Event Group delivered a hybrid experience that met their client's expectations — chat, networking sessions and gamified zones for virtual attendees alongside the in-person event.
The real bonus of going hybrid is how granular the customer behaviour data becomes. EventTitans' event analytics gave BAR Event Group real-time insight into event performance and attendee behaviour, so they could hand their client analytics reports that proved the added value of going hybrid.
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